As we all know that Google has lost the "Facebook bidding war" from Microsoft,but it is actually planning something really big.People in the Googleplex are using a code name “Maka-Maka” or perhaps “Makamaka”.
Its a part of Google's mission to bring all its applications under they the social layer.Maka-Maka is planned to be unveiled several in stages. Starting in early November. Google is planning to introduce a new set of APIs that developers can use to build applications for its social network Orkut, iGoogle.
As it is reported on Techcrunch Earliar:
"Google will announce a new set of APIs on November 5 that will allow developers to leverage Google’s social graph data. They’ll start with Orkut and iGoogle (Google’s personalized home page), and expand from there to include Gmail, Google Talk and other Google services over time.
On November 5 we’ll likely see third party iGoogle gadgets that leverage Orkut’s social graph information - the most basic implementation of what Google is planning. . . . Google is also considering allowing third parties to join the party at the other end of the platform - meaning other social networks (think Bebo, Friendster, Twitter, Digg and thousands of others) to give access to their user data to developers through those same APIs."